Every Feature Inside the Tokoo E-commerce Platform, Free and Paid

Tokoo is a full e-commerce platform, and it's worth walking through what that actually includes — because the feature set is what separates a store builder from a page builder or a blog. Here's every layer, grounded in what's actually shipped, not a roadmap.

Every store is built from a drag-and-drop block editor with 19 block types — banners, carousels, countdown timers, FAQ accordions, product grids, testimonials, image galleries, newsletter signup and more — edited in draft, previewed, then published. A structured theme designer controls brand colour, accent colour, fonts, corner radius and page width platform-wide, without exposing free-form CSS that would let one bad edit break the whole page. Four ready-made templates (Classic Store, Brand Story, Food & Restaurant, Single Product) apply a matching block layout and theme in one click, each with its own live preview page.

Products support up to three variant attribute types (like size and colour), each combination with its own SKU, price and photo. Stock is tracked per location — deducted automatically in priority order at checkout, and a single order can be split across locations transactionally if one location runs short. Low-stock badges show on the product list and the storefront. Product names, descriptions and categories can be filled in a second language, falling back to the primary language wherever a translation is missing.

WhatsApp ordering — a prefilled message that opens straight into a chat — is the permanently free, core checkout mode. Merchants can also switch on manual methods (bank transfer, Touch 'n Go eWallet, DuitNow QR) independently, or an online gateway (ToyyibPay, covering FPX and cards) that confirms payment automatically. Coupons — percentage or fixed discounts, minimum spend, usage caps, per-customer limits — are available on every plan.

Order management covers the full lifecycle — pending, confirmed, shipped, completed or cancelled — with stock re-validated and deducted server-side at the moment of purchase, not just at checkout time. Staff accounts carry role-based permissions (owner, admin, staff), a guided 5-step setup wizard gets a new store to "ready to take orders," and a store health score (0–100) points to the three fastest improvements at any time.