Tokoo Pricing Explained: What's Free Forever vs Starter and Pro
Tokoo's plans in plain terms: what Free includes permanently (unlimited products included), what Starter and Pro unlock, and why the split is "open a store and take orders free, pay for marketing and scale."
11 August 2026 · 3 min read
Tokoo's pricing follows one rule: opening a store and taking orders is free, permanently — the paid tiers exist for merchants who need a more polished, branded checkout or more team capacity, not to gate the basics of running a shop.
The three plans
Free
RM0 /forever
- Unlimited products
- 1 staff seat (owner)
- 250 MB image storage
- WhatsApp ordering, coupons, multi-location inventory
Starter
RM49.99 //mo
- Unlimited products
- 3 staff seats
- 5 GB image storage
- Online payment gateway, custom domain, per-product SEO
Pro
RM99.99 //mo
- Unlimited products
- Unlimited staff seats
- 100 GB image storage
- Everything in Starter
Prices shown are the standard monthly rate. Committing to a 12-month term drops the per-month price by roughly 40%, and a 24-month term by roughly 50% — for example, Starter runs RM49.99/mo month-to-month but RM24.99/mo on a 24-month term.
What's actually gated, and what isn't
It's a short list. Only four things sit behind a paid plan: an online payment gateway, a custom domain, per-product SEO with Google Shopping structured data, and the option to hide the "Powered by Tokoo" badge. Everything else that makes a store actually work — WhatsApp ordering, the block editor and theme designer, coupons, multi-location inventory, customer accounts, order management, per-store SEO, and an unlimited product catalogue — is included on Free.
| Dimension | Free | Starter | Pro |
|---|---|---|---|
| Products | Unlimited | Unlimited | Unlimited |
| Staff seats | 1 | 3 | Unlimited |
| Image storage | 250 MB | 5 GB | 100 GB |
| Online payment gateway | — | ✓ | ✓ |
| Custom domain | — | ✓ | ✓ |
| Per-product SEO | — | ✓ | ✓ |
Pro isn't feature-exclusive either
Starter and Pro unlock the same four gated features. Pro exists purely for stores that need more staff seats and image storage than Starter allows.
Trying a paid plan before committing
Tokoo also runs an invite-code system: a code redeemed at /redeem grants a time-limited trial of a paid tier stacked on top of a merchant's existing plan, useful for testing whether Starter's gateway and custom domain are worth the upgrade before paying for it.
Ready to launch your own store?
Every plan opens a real storefront with WhatsApp ordering built in — no commission, ever.
See plansFrequently asked questions
Is Tokoo's Free plan really free forever?+
Yes. No credit card is required, and it includes a fully working store with unlimited products: WhatsApp ordering, the block editor, multi-location inventory, coupons, and customer accounts. There's no trial period that expires and no product cap to hit.
What do I actually get by upgrading from Free to Starter?+
The four gated features — an online payment gateway, a custom domain, per-product SEO with Google Shopping data, and the option to hide the "Powered by Tokoo" badge — plus more staff seats (3 vs 1) and more image storage. Product count is unlimited on both.
What's the difference between Starter and Pro?+
Capacity only, today: Pro raises staff seats and image storage to unlimited and 100 GB respectively. Both include the same four gated features.
Does paying for a longer term save money?+
Yes. Committing to 12 months cuts the monthly rate by roughly 40%, and 24 months by roughly 50%, compared to paying month-to-month.
Sources
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