Plan Next Year's Product Range in November, Not January
Suppliers fill their calendars in December. If you decide what to sell next year in January, you are ordering whatever is left. A single afternoon in November fixes that.
The Tokoo Team·#Business
Every article tagged “Business”.
The Tokoo Team·
Reading Reviews: What to Fix, What to Answer, What to Ignore
Not every bad review is about your product, and not every good one is about your store. Sorting them by what they actually describe is how reviews become useful instead of personal.
The Tokoo Team·
Hiring Your First Part-Time Helper: Packing, Replies and Everything Else
The first hire is usually not a strategist — it's someone to pack parcels and answer messages for four hours a day. Here's how to make those hours worth paying for.
The Tokoo Team·
Restocking Without Guessing: A Reorder Point You Can Actually Use
Running out of a bestseller is expensive; holding three months of stock is worse. The fix is a single number per product — where you reorder — worked out from how fast it sells and how long it takes to arrive.
The Tokoo Team·
Free Tools vs Paid Tools: What a One-Person Store Actually Needs
A new store can drown in subscriptions before it makes its first RM1,000. Here's a way to decide what to pay for — and the four things worth paying for almost immediately.
The Tokoo Team·
The Five Numbers Worth Looking at Every Week
Dashboards are full of numbers that feel important and change nothing. These five tell you whether the store is actually getting healthier — and each one points at a specific next action.
The Tokoo Team·
Dead Stock: How to Spot It Before It Eats Your Cash
Every store has a shelf of things that seemed like a good idea. The difference between a small mistake and a cash problem is how quickly you notice — and what you do in the first month.
The Tokoo Team·
A Monthly Routine for Stock, Cash and Content (in One Afternoon)
Most small stores run on urgency: restock when it runs out, post when it's quiet, check money when it's tight. One afternoon a month, done in a fixed order, replaces all three.
The Tokoo Team·
How to Answer “Can You Discount?” Without Training Buyers to Ask
Every store gets the message. Saying yes too easily sets a new price for that buyer forever; saying no too bluntly loses the sale. Three replies cover almost every case.
The Tokoo Team·
Naming Your Store: The Four Checks to Run Before You Commit
A name is cheap to choose and expensive to change. Before you print it on a box, run four checks: say it out loud, spell it, search it, and see if the domain is free.
The Tokoo Team·
Returns and Refunds: A Policy That's Fair to Buyers and Survivable for You
A one-page returns policy prevents the argument you don't want to have over WhatsApp at 11pm. Here's what to put in it, how to handle the three awkward cases, and why “no refunds” costs more than it saves.
The Tokoo Team·
Cash Flow for Small Online Sellers: When Money Arrives vs When It Leaves
A store can be profitable on paper and still run out of money, because stock is paid for weeks before the sale and shipping is paid for days before the payout. Here's the simple weekly habit that keeps that gap from closing on you.
The Tokoo Team·
Cash on Delivery: When It Wins Orders and When It Costs You
COD removes the buyer's risk and hands it to you. It's worth offering for some products and some buyers — and a slow leak of money for others. Here's how to decide, per product.
The Tokoo Team·