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Set up your store with the guided wizard

The wizard a new store opens onto: one run through the nine things a store needs, from the first product to a first promotion. Every step is skippable.

Open a brand-new store and the setup wizard is where you land. It is one continuous run through the nine things a store actually needs — your first product, how customers pay you, how you deliver, the design, your store's identity, categories, how you look on Google, your contact details and a first promotion — and every step is a real form, so what you type is saved rather than described and left for later.

  1. 1

    Start with the three that let you sell

    The welcome screen lists only what it takes to take an order: your first product, how you get paid, and how you deliver. It also says About 3 minutes, which is roughly what those three cost you. Add my first product starts the run; I'll do this later leaves the wizard and puts a Continue setup card on your dashboard instead.

    The setup wizard's welcome screen: the three steps that let a store take orders
  2. 2

    Every step is a real form

    After those three the wizard keeps going: How should your store look? (choosing a design publishes your homepage straight away), Your store's identity (a logo and one line about what you sell), Categories, Search and sharing, Contact details, and Promotions — Step 7 of 9 sits at the top, so you always know how much is left. Nothing here is a description to act on later: Save and continue writes it, and Open the full page instead drops you into the matching admin screen when you would rather work there.

    The bottom of a wizard step: Save and continue, Skip this step, and Open the full page instead
  3. 3

    Skip a step without losing it

    Skip this step moves on without pretending the step is done, and the Later link at the top leaves the wizard entirely. Nothing is thrown away: reopening it resumes at the first step you have not finished, because skipping meant “not now” rather than “never” — and the Store health page goes on listing it as something worth doing.

    The Store health page: the scored groups, starting with Open for business

Your store is open is the end of the run, not the end of the work: it lists what is still worth doing, with Polish it now and Edit my homepage beside it. Orders already work — the first three steps were the ones that decide whether your store can take one.

Skipping a step, or marking it “doesn't apply”?

Skip this step / Later
You'll do it later. It still counts against your Store health score, and the wizard offers the step again next time.
Doesn't apply (on the health page)
You'll never need it. It stops counting, so your score goes up rather than down — and Count this again puts it back.
Groups named in your health page
Open for business checks always count. They decide whether your store can take an order at all, so they can't be marked not applicable.
Plan-gated checks
Shown as Included from the Starter plan — a Free store is exempt rather than penalised for a feature it hasn't bought.

None of this is limited by plan — the full wizard, the Store health score and its checklist are the same on Free as on anything else.

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