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Follow the guided setup checklist

A step-by-step checklist that walks a new store through everything needed to start selling — every step is skippable.

The setup checklist lives at Setup, and a shorter version — the Store health card — stays on your Dashboard so you can pick up where you left off.

  1. 1

    Essential steps

    Identity (logo & about text), Look (colors & fonts), Payment, Delivery, and Product (your first product).

    The setup wizard's first essential step, "Your store's identity"
  2. 2

    Recommended steps

    Categories, SEO (title, description, social image, favicon), Contact (email & social links), and Promo (a WhatsApp bubble plus a coupon).

    The setup wizard's recommended Categories step, pre-filled with category names
  3. 3

    Skip anything

    Click Not now on any step you're not ready for — you can come back to it later; skipped steps are marked and easy to find again.

    A setup wizard step with the Skip this step button highlighted

The setup checklist isn't limited to any plan — every merchant, including Free, gets the full guided experience.

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