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Set up your store with the guided wizard
The wizard a new store opens onto: one run through the nine things a store needs, from the first product to a first promotion. Every step is skippable.
Open a brand-new store and the setup wizard is where you land. It is one continuous run through the nine things a store actually needs — your first product, how customers pay you, how you deliver, the design, your store's identity, categories, how you look on Google, your contact details and a first promotion — and every step is a real form, so what you type is saved rather than described and left for later.
- 1
Start with the three that let you sell
The welcome screen lists only what it takes to take an order: your first product, how you get paid, and how you deliver. It also says About 3 minutes, which is roughly what those three cost you. Add my first product starts the run; I'll do this later leaves the wizard and puts a Continue setup card on your dashboard instead.

- 2
Every step is a real form
After those three the wizard keeps going: How should your store look? (choosing a design publishes your homepage straight away), Your store's identity (a logo and one line about what you sell), Categories, Search and sharing, Contact details, and Promotions — Step 7 of 9 sits at the top, so you always know how much is left. Nothing here is a description to act on later: Save and continue writes it, and Open the full page instead drops you into the matching admin screen when you would rather work there.

- 3
Skip a step without losing it
Skip this step moves on without pretending the step is done, and the Later link at the top leaves the wizard entirely. Nothing is thrown away: reopening it resumes at the first step you have not finished, because skipping meant “not now” rather than “never” — and the Store health page goes on listing it as something worth doing.

Your store is open is the end of the run, not the end of the work: it lists what is still worth doing, with Polish it now and Edit my homepage beside it. Orders already work — the first three steps were the ones that decide whether your store can take one.
Skipping a step, or marking it “doesn't apply”?
- Skip this step / Later
- You'll do it later. It still counts against your Store health score, and the wizard offers the step again next time.
- Doesn't apply (on the health page)
- You'll never need it. It stops counting, so your score goes up rather than down — and Count this again puts it back.
- Groups named in your health page
- Open for business checks always count. They decide whether your store can take an order at all, so they can't be marked not applicable.
- Plan-gated checks
- Shown as Included from the Starter plan — a Free store is exempt rather than penalised for a feature it hasn't bought.
None of this is limited by plan — the full wizard, the Store health score and its checklist are the same on Free as on anything else.
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